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Persona - identifying young people with whom you work

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'Persona' is a very common tool used in design thinking process. It enables to clarify for whom project is planned. It’s recommended to use in an early phase of planning activity.

Aims of the tool

Use this tool if you want to:
- explore who will benefit from project/activity which will be implemented by you/your organization
- learn about real participants needs.
- Plan project/activity which will be an answer on participants needs

Description of the tool

1. Explain to participants what’s the reason to use ‘persona’ as a tool in project planning:
a) Highlight that ‘youth’ is to general description, young people are to diversified group to think about all of them as a one
b) Young people have very diversified needs and problems
c) While concentrating on one representative of youth you can learn much more about his/her needs and be much more specific than while thinking about youth in general
2. Ask participants to recall one young person they had worked with last time and answer questions on a form:
a) Few words about: how old exactly is young person you have in mind, what’s her/his family situation, where he/she goes to school and if he/she does, where she/he lives;
b) Important issues: what’s his/her values, what’s he/she wants to do in a future, what he/she is passionate about
c) Communication: how he/she communicates, which communication tools work for her/him
d) Does not like: what makes him/her angry, annoys him/her, make him/her sad

Treat above description just as an inspiration. You can ask very specific questions to any field, depending on peculiarity of project/problem you work on.

3. Discuss with a group if they had got any problems while completing the form, were they aware about young people needs and problems?
4. Look together at all forms and discuss are there any values and problems which are more common than others
5. Think if you will solve problem of various youth using the same method
6. Discuss what you gained thanks to thinking about people you work with and you form for as a particular persons not target group

To make activity more dynamic you can provide materials to make collages instead of writing answers for questions in form

Available downloads:


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SALTO cannot be held responsible for the inappropriate use of these training tools. Always adapt training tools to your aims, context, target group and to your own skills! These tools have been used in a variety of formats and situations. Please notify SALTO should you know about the origin of or copyright on this tool.

Tool overview

Persona - identifying young people with whom you work

This tool is for

Youth workers

and addresses

Youth Initiatives, Youth Democracy projects, Youth Participation

It is recommended for use in:

Training and Networking

Materials needed:

pencils, post-it papers


40 min

Behind the tool

The tool was created by


(If you can claim authorship of this tool, please contact !)

The tool has been experimented in

Tool was used during TC 'Design Your Thinking’ which was financed by Erasmus Plus Program

The tool was published to the Toolbox by

Stowarzyszenie Kreatywnej Edukacji (on 13 October 2015)

and last modified

10 October 2015

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