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Exercise, Manual

NGOs Story Tailors

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These booklets have been designed for youth workers and trainers that works in Communication and Branding field in non-profit organisations.The booklet is based on NGOs Communication Camp Training Course Curriculum.

Aims of the tool

This booklet is a resource for non-profit organisations —from the president to the public relations specialists to the designer and brand strategist. I want to make it easy to quickly grasp the fundamentals and be inspired by these tools and tips.

Description of the tool

NGOs and other non-profit organizations must reinforce and reestablish their identity as a powerful and recognizable brand.
Communication is very important for non-profit organizations, between each other and to the public. Otherwise, how else would NGOs be able to differentiate themselves from each other?
The NGO must reach out to their audience in search of two objectives: first, to propagate the values, ideas and beliefs that give meaning and entity to the organization. Second, it must ensure that its stakeholders feel involved and committed to the organization. Thus the NGO can attract stakeholders to contribute to their cause, through both direct and economic participation.
The first booklet is one of the results of NGOs Communication Camp - 2nd Edition Training Course and is designed to help youngsters interested in communication, new media, brand identity, social media and internal communication to develop their know-how in these fields.
The second booklet contains plenty non-formal methods for ideation processes, but also for strategic communication processes.


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SALTO cannot be held responsible for the inappropriate use of these training tools. Always adapt training tools to your aims, context, target group and to your own skills! These tools have been used in a variety of formats and situations. Please notify SALTO should you know about the origin of or copyright on this tool.

Tool overview

NGOs Story Tailors

This tool is for

Communication Specialists, Trainers in Communication, Branding and Media Field, youth workers and volunteers from Marketing and Communication departments of Not-for-profit organisations

and addresses

Organisational Management

It is recommended for use in:

Training and Networking

Behind the tool

The tool was created by

Emilia Radu and Corina Şeler

in the context of

NGOs Communication Camp - 2nd Edition

The tool has been experimented in


The tool was published to the Toolbox by

Emilia Alexandra Radu (on 6 April 2015)

and last modified

31 January 2015

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