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Culture, personality and communication

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Elements which constitute culture. Differences between attitudes based on culture and on individual personality and how does culture affects communication in a globalised context.

Aims of the tool

To use a visual aid and theoretical basic input to think about behavioural attitudes and culture.

Description of the tool

a) Which elements constitute culture?
- Culture can be considered everything the human being rules about life and communicate to others e.g. the process to invent something new and be used by the others like a metaphor of life and culture. [Metaphor of the inventor, invention and instructions]
b) What is cultural and what is personal at the communication process?
- It is represented a diagram in which three concentrically circles show the personal and cultural elements of the being and how they interact to build personality and communicate with others.
c) How does culture affects communication?
- Connected with the previous circles example, we can see sometimes the communication between human beings or cultural groups does not depend on the cultural similarities but the similarities of personality built by a mixing of personal pre-cultural factors on combination with the cultural surrounded during your life.


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SALTO cannot be held responsible for the inappropriate use of these training tools. Always adapt training tools to your aims, context, target group and to your own skills! These tools have been used in a variety of formats and situations. Please notify SALTO should you know about the origin of or copyright on this tool.

Tool overview

This tool is for

All kind and size, the theoretic input can be adapted to the specific target group.

and addresses

Anti-Racism, Intercultural Learning, Personal Development

Materials needed:

Computer and projector or flip-charts with the pertinent drawings.


10-15 minutes of explanation connecting the model with the topic used.

Behind the tool

The tool was created by

Pablo Castiñeiras

in the context of

Personal input of the seminar "Effective and Sensitive Intercultural Communication" seminar run by SALTO Cultural Diversity and British Council Brussels at 2006

The tool has been experimented in

Several International Training courses

The tool was published to the Toolbox by

Pablo Castiñeiras (on 5 November 2007)

and last modified

17 December 2008

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