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Communication and PR methods for promoting your NGO - brochure

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“Communicate your actions, PR your impact” is your perfect tool for understanding how to design and implement a successful PR strategy without a huge budget, but with creativity and non-formal methods.

Aims of the tool

This tool is designed to offer those working in non-governmental organizations practical knowledge and tools to help them develop an efficient PR strategy. It was written for both those with little training or background in organizational communication and those who are in charge with building awareness of the work of their organization among many different audiences.

Description of the tool

“Communicate your actions, PR your impact” will enable readers to: set their organization’s communication goals and objectives based on a research they did, develop a strategy and choose methods and tactics to meet those objectives, define their target audiences, their key messages and the communication channels to reach those audiences, but also establish evaluation and feedback instruments.

Following the introductory chapter, the brochure consists of four main sections: chapter two provides clear information on the basic steps of creating a PR strategy. The next chapter “PR techniques for telling your story” offers specific tools, instruments and PR techniques for NGO’s which want to present themselves better to their stakeholders and target groups. Chapter four looks at how to use social networks to communicate for your NGO’s and the last chapter will capture some fundraising tools.

We also have an official website where people from NGO's all over Europe share their best practices exemples on PR and communication. You can check it out here:


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Tool overview

Communication and PR methods for promoting your NGO - brochure

This tool is for

Young people working in NGO's, people interested in communication and public relations

and addresses

Youth Initiatives, Networking and Follow-up, Organisational Management, Youth Participation

It is recommended for use in:

Training and Networking

Behind the tool

The tool was created by

Asociatia Devision

in the context of

"Communicate your actions, PR your impact" training course financed by Erasmus+

The tool has been experimented in

Training course

The tool was published to the Toolbox by

Claudia Oprescu (on 17 September 2015)

and last modified

23 March 2015

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