Social Media Campaigns for Social Problems

Aims & objectives

- To foster cooperation and build the capacity of participating youth organizations in terms of literate use of the social media and to transfer and exchange knowledge in the field of Erasmus+ projects with particular attention to the use of social media channels;
- To give in-depth knowledge about social issues on the local and national level. To increase the awareness to the following topics: climate change, gender inequality, youth unemployment, racism& migration problem;
- To support the learning process and professionalization of participating youth workers in the field of social media methods;
- To develop more methods in learning human rights process in an easy language;
- To increаce youth workers and young people’s competitive аdvаntаges in using social media to tackle social problems in their local communities;
- The young people participating in the project will obtain skills and competencies allowing them to increase their own proficiency in organizational management, communication, and strategic planning;
- The consortium will immediately increase its own capacity in terms of external communication strategies, dissemination, and visibility of their activities throughout the incorporation of tools learned in their social media narratives.

Target group & international/intercultural composition of the group & team

Nodibinajums Apvienotai Latvijai (Latvia)
TechnoYOUth (Turkey)
Alliance for Research, Knowledge Transfer and lnternational Cooperation e.V (Germany)
ASSOCIACIO GLOBERS (Spain)
ASOCIATIA TINERII 3 D (Romania)
STOWARZYSZENIE KRAKOWSKICH INICJATYW LOKALNYCH LIDERÓW (Poland)
Academy for active youth association (Bulgaria)
HAWK STARS - Associação para a Educação, Inovação e Desenvolvimento Social (Portugal)

Training methods used & main activities

During the project we used non-formal approaches on presenting and simulating various social problems, as well as a questionnaire. using different multimedia tools, participants developed social campaigns.

Outcomes of the activity

5 Social Campaigns on online platforms;
Info-Kit with how to create social campaigns.

Your tasks and responsibilities within the team

My task and responsibilities were to create group dynamics and to present media tools on how to raise awareness in society. Having a background in journalism, I presented and showed how to use various multimedia tools. My input was also to develop the Info-Kit.

I worked on this training for 8 days as a full time trainer.