Echoes of the Digital Age: Youth Perceptions and Interactions with the Media in Green Topics - Comparative research report from Estonia, Portugal and Croatia

Aims of the tool

The research aimed to explore the relationships between youth and the media, with a special focus on green topics. More specifically, the focus of the research was to detect youth’s critical thinking about various aspects of the media, their skills in media content production and Internet use, and the presence of green topics in the media.

Description of the tool

Media literacy has become a key competence in the digital age, especially for younger generations who are most exposed to media content.

A study conducted in January and February 2024 as part of the project "Media and Information Literacy for Climate Change and Environmental Topics" highlighted the importance of media literacy for young people especially on topics related to environmental issues, about which they have predominantly neutral opinions.

Research report is available in four languages: English, Estonian, Croatian and Portuguese. Within the report, you will find the state of the play of media literacy in three countries, but also examples of 30 good practices.

Besides the research, we are sharing with you the policy briefs for each country, which focus specifically on each country in a short and digestible format.