Toolbox — For Training and Youth Work
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Exercise
Treasure hunt in Kaunas "Brand around us"
“Brand Around Us” is an interactive outdoor treasure hunt that invites participants to explore Kaunas city centre while discovering, analysing, and creatively interpreting different brands they encounter.
Aims of the tool
To develop participants’ understanding of branding, creativity, and cultural influence by observing real-life brands, strengthening teamwork, critical thinking, and presentation skills.
Description of the tool
Participants are divided into small international teams and take part in a city-based treasure hunt. Each team completes a series of branding-related tasks, such as identifying local, eco-friendly, culturally influential, and community-important brands, analysing logos, evaluating creativity, and observing customer engagement and social media presence. All findings are documented through photos or videos, and at the end of the activity, teams present their results. The activity also includes creating a team name and logo, encouraging creativity, collaboration, and practical understanding of how brands communicate values in real life.
Available downloads:
Disclaimer
SALTO cannot be held responsible for the inappropriate use of these training tools. Always adapt training tools to your aims, context, target group and to your own skills! These tools have been used in a variety of formats and situations. Please notify SALTO should you know about the origin of or copyright on this tool.
Tool overview
http://toolbox.salto-youth.net/5372
This tool addresses
Personal Development
It is recommended for use in:
Youth Exchanges
Duration:
Around one and a half hours.
Behind the tool
The tool was created by
Einzigartige Projekte
The tool was published to the Toolbox by
Reda Mazeikiene (on 24 December 2025)
and last modified
23 December 2025
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