Advocacy Campaigns Booklet - Culture Under The Lens

Aims of the tool

The campaigns presented here are more than learning outcomes - they are snapshots of what moves this generation: the causes they rally behind, the injustices they question, the hopes they carry, and the visions they are eager to build. These pages offer a glimpse into the mindset of young people when they are empowered to think critically, collaborate meaningfully, and create purposefully.

Their motivation, activation, and sense of ownership reveal what is possible when we trust young people not just as participants, but as changemakers, capable of shaping the present and the future. Let this booklet serve not only as documentation of a project, but as an invitation - to listen, to support, and to stand alongside youth as they lead the way toward a more just, inclusive, and creative society.

Description of the tool

The Culture Under the Lens project was designed to empower young people to question media representations, engage in intercultural dialogue, and adopt a mindset rooted in hope, creativity, and constructive change. The project addresses the complex landscape of misinformation and pop culture through two international youth exchanges and an online mentoring phase. During the first exchange, participants explored the influence of media on their perceptions and identities. They reflected on harmful trends, identified issues that resonated with them, and created short videos that reinterpreted media narratives with cultural awareness and critical insight. These reflections became the foundation for their digital advocacy campaigns. Between exchanges, participants joined a mentoring program to develop their campaigns further, receive support, and share knowledge and resources. In the second exchange, new participants joined, and young people exchanged insights on strengths and challenges, created further advocacy campaigns, and compiled their results into this final booklet.