This is a reference for MarCus Vrecer

M3 - Management, Marketing and Money

The training activity took place
in Humlebaek, Denmark
August 23-31, 2011

Aims & objectives

Management, Marketing and Money for NGOS in Youth Work!

 Strategic Management
o Mission Statement, Stakeholder Analysis
o Key Performance Indicators, Recursive Management
o various techniques for identifying and assessing
strategies and future developments

 Organisational Management
o Human Resources Management (incl. self-mgmt)
o Communication and Decision Making
o Information and Knowledge Management

 Marketing
o Market Analysis and Product/Client Portfolios
o Public Relations (PR) and Promotion
o web 2.0 and current trends

 Financial Management
o Budgeting and Controlling
o Fundraising
o Accounting and Reporting

 Elaboration of organisational 360-degree Business Plan

 Youth in Action and future partnerships/projects

Target group & international/intercultural composition of the group & team

24 participants from 12 countries. Team: 5 persons from AT, DK, IT and HU

Training methods used & main activities

The whole toolbox of non-formal education: energizers, working groups, case studies, simulation games, plenary debates, various tools for assessment, reflection and evaluation, handouts, ...

Outcomes of the activity

- raised competences of the participants in the area of the training course
- business plans for the organisations
- follow-up projects

Your tasks and responsibilities within the team

concept development

I worked on this training for 7 days as a full time trainer.

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