New Media Platform for social projects

What problem is being solved in our project: frivolous attitude to the possibilities of social networks for social changes, chaotic communication without goals and audience understanding.

Mission: to solve social problems by communication. Make communication of social projects informative, interesting and stood out from the information flow.

Purpose: to convey the importance of using social networks as a tool; to reveal the opportunities for social changes that social networks provide; to help activists in creating communication strategies for their organization and for personal brand development.

The result of our project: communication strategies for participants’ projects, strategies for developing their personal brand in social networks.

What needs to be done to achieve:
- to understand how social networks affect society;
- to understand what content on social networks spreads well (critical thinking), (reputation);
- to explore the target audience - who they are, what social networks they use, why they do it, what they expect from these networks;
- to learn marketing tools for promoting content (paid and free)
- to learn tools for creating qualitative content - text, visual, audio content.

Age: 17+
Based: in Riga
Host: Young Folks LV
Dates: spring
7 participants per country (3-4 countries)
Work Language - russian
Key words - media, social projects, journalist, marketing.