LIGHTS, CAMERA: SOCIAL ACTION

The aim of the project "Lights, camera: social action!" is to promote the social intervention and its impact through the tools offered by audiovisual production. The goal is to provide specific skills to the participants so they can carry out productions with basic recording equipment in order to promote social change at two levels: the first, through the promotion of social work of their associations and local groups; the second and more general, through the denunciation of the different injustices or social problems.
In the same way, this project wants to reflect on the potential of images and in particular video to create social impact, optimizing and expanding the capabilities that participants already possess due to the fact of living in a digital society.
The choice to delve into this topic stems from the observation of video as a viral phenomenon in the network. Most young people have a smartphone whose greatest use is in the "social communication", which is almost always done on Internet. Therefore, since the use of video is so common and a language in itself, with this project we want supporting video as a basic communication tool, but shifting the trend towards its use as an engine of the social change, professionalizing amateur productions.
Therefore, the main objective of the project is to improve the audiovisual competences of the participants so that they can professionalize their productions and destine them to create a social impact in their local communities.