Territorial Marketing

The project key issue is to promote and to organize cultural events linked to the territory and its specific cultural characteristics, through the strengthening of the skills of the people involved in the events marketing area.
At a macro level, the general purpose on the one hand is to strengthen the promotion and marketing of cultural events activities with a national or transnational dimension, involving public and private service actors represented within the national partnership; on the other is to promote the salaried employment, independent job and youth entrepreneurship in the field of events and territorial tourism, with attention to the aspects of sustainable competitiveness and local integration.
The specific objectives concern not only the acquisition of know-how and skills on organisation and management of cultural events, but also:
- The development of networking abilities (at national and transnational level)
- The emergence of the attitudes aimed at enterprise building
- The promotion and/or the consolidation of participation at successful business experiences in the field of interest
For more information, you can send me an E-mail to euprojects@edconsulting.it and specify the name of the project which you are interested (it's important!).