Social Strategy Marketing Management

After a great success of “Social Map™ of our local surroundings at the beginning” (publication from the project: http://www.slideshare.net/marekbaseball/ngo-and-brand-management-marketing-positioning-in-social-way ) project which take place in 2013 we decided to run a turbo-upgraded evaluation of this project under new Erasmus+ Program in 2015 in Wrocław .
Social Strategy Marketing Management training course is to achieve in efficient way Social Aims of your NGO. We will teach you about all the most important aspects of running social and social entrepreneurship projects.
The core of the training course will be a professionally lead simulation game in the shape of top marketing simulation game like: http://vimeo.com/40728341.
During the project we will show hot run a competitive and target group segmentation analyses what will shows the full scope of your society towards given subject. Observing the Social interaction within the society is one of the main aspects of Erasmus Plus Program. We will show a Usage of the analyses results to promote subjects like: active citizenship, solidarity, tolerance among young Europeans. Involvement of you people in shaping the Union's future.
During the seminar you will learn also learn how to make your social project more effective by using the high developed knowledge about human behavior and target social groups segmentation. To teach You we will use the knowledge form this areas:
 Social Entrepreneurship
 Fundamental strategic marketing concepts
 Essential marketing tools
 Business Management

For this training course we will have a TOP professional team in these 4 areas that have a unique and great knowledge about this topic, and NO NO NO this will not be theoretical academy teachers. The trainers indeed will have a great theoretical background but as the most important the trainers will be highly experienced with great number of success in theirs professional careers. As in the highest professional level all is about socio-marketing matching during this training course we will present this tool to reach the social aims!
During our meeting You will get the knowledge how to observe Your local surroundings, how to take result oriented actions in your local surrounding, how to run Social Entrepreneurship projects and hot to reach European dimension within the Erasmus Plus Program. On the training we will also present how to run a self-organized project of making a position of Social Project Manager in your NGO. After the training you will have all the knowledge how to organize such a position in your NGO, how to motivate the volunteers and how to turn your social project into Social Entrepreneurship project and gives your NGO perspective for rise fundus for your Social Activities.
Having experience in the Social Project Manager is also a great possibility to find easier a future Job in Marketing/Product/Project Management departments. Also one of the main aims of the training course is promoting self-development of participant in the NGO. Work in NGO can be a great introduction before your future professional career.
This Training Course will:
 Train You and give a benefit to Your NGO in the most relevant to NGO issues Marketing Public Relation and NGO Brand Management Stuff
 Explain what are Insights and how to use them in NGO/Social Work
 give the new innovation working methodology to your NGO
 open Your eyes for new challenges and new ideas about Youth in Action Projects
 Enhance methods of non-formal education for people working young persons
 building entrepreneurship potential in Marketing/PR market

Our aims are also:
 to improve the quality of youth projects and other international activities
 to exchange best practices and experiences from international projects
 to get to know organizations which took part in Erasmus Plus Program
 to make new international contacts and create new projects in the frame of Erasmus Plus Program

The training course will be held from Saturday 18th to Sunday 26th of April 2015. Participants are expected to arrive on Saturday 18th of April, and will depart on Sunday, 26th of April.

The project will be held in beautiful Wrocław city or Wrocław city area, south-west part of Poland.

More info about the area: http://www.wroclaw.pl/en

The course is free of charges.
Board and lodging will be provided and paid by the organizers.
Our organization will refund every participant travel costs base on Erasmus+ rules.

To apply deliver to us:
 Project questionnaire – by email to WroclawYC@gmail.com

Deadline for application is 20th of September 2014. ONLY full applications will be considered!!!