SMM and social media for youth organizations

The aim is to teach youth workers how to work with Facebook/instagra and other internet resourses. SMM specialist from Belarus will lead the TC.

If You need to develop your skills to work with social media this project is for you.
WRITE IN A LETTER IN FEW SENTENCES WHAT ARE NEED OF YOUR ORGANIZATION in the contecst of the project (what your organization would like to know/ to improve).

Content of our training.
Program:
1. Understanding Social Media trends - presentations
- Overview: Emerging Platforms, trending formats (Stories, TikTok, QuestionPics);
- Changes in algorithms, non-algorthmic platforms;
- Tips and tricks, useful software for planning and social media management;
2. Distrubution - Discussion
1. Types of content: Evergreen, long-tailed, viral
2. How to convey right message for the right audience
3. Targeting new audiences
4. Marketing ( crossposting)
3. Content repackaging - presentation + exercise
1. Visualise your content without spending hours
2. Interactive formats (creating polls, games, live streams)
3. Video (quick video, videographics)
4. Platforms - discussion (1 hour)
Facebook:
1. Analytics
2. Understanding algorithms.
3. Creating Content plan
Instagram:
— Employing Stories format
— Engaging audience
5-6 Creating campaigns / projects online
Practice
1. Planning campaign
2. Defining indicators and goals
3. Starting and building visibility
4. Assessing performance
5. Building partnerships

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Project overview

SMM and social media for youth organizations is a project by
Dobra wola
taking place
from 2020 till 2022
This project relates to:
Youth Exchanges, Training and Networking

Short URL to this project:

http://otlas-project.salto-youth.net/12589

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