Ka 220 , Wellbeing Tourism in the South Baltic Region – Guidelines for Good Practices & Promotio

Project Description
This KA2 project builds on the SB WELL model, applying a holistic approach to wellbeing and sustainability. It focuses on six interconnected pillars: Environment, Economy, Social, Body, Mind, and Soul, and aims to engage youth (18–35) as active participants and Wellbeing Ambassadors. Through the project, young people will gain practical skills, knowledge, and leadership experience to promote wellbeing in their communities.

Key activities and outputs include:

Training and workshops for youth to understand and apply the six pillars in practical ways.

Peer-learning exchanges and study visits to share experiences, observe best practices, and develop collaborative solutions.

Research and documentation to produce evidence-based insights and tools that support holistic wellbeing.

Educational materials such as booklets, guides, and online resources for wider dissemination.

Public engagement events, including exhibitions, school outreach, and community-led initiatives to promote wellbeing practices.

Dissemination and communication through social media, publications, conferences, and partner networks to reach a broad audience.

Youth empowerment initiatives to encourage leadership, active participation, and a sense of responsibility for community wellbeing.

Expected Impact:

Equip youth with skills and knowledge to become agents of change in wellbeing and sustainability.

Foster community engagement and participatory approaches to wellbeing.

Promote holistic, youth-led approaches to wellbeing and regenerative leadership.

Contribute to public understanding and scientific discourse through research, publications, and sharing of best practices.

This project combines theory, practical activities, and youth-led initiatives to create a lasting movement that integrates wellbeing, sustainability, and community leadership in everyday life.