CERV - EQUALMEDIA – Building Inclusive and Gender-Sensitive Media Approach

We are specifically looking for media platform organisations (such as newspapers, radio stations, TV channels, digital media, or advertising agencies) to join this project.

EQUALMEDIA – Building Inclusive and Gender-Sensitive Media Approach aims to promote gender equality by addressing stereotypes in media and advertising. The project focuses on strengthening the capacities of media professionals to identify unconscious biases, use inclusive language, and create non-stereotypical content.

Through an online training course, international training activities, and practical content creation, professionals will develop and produce media pieces showcasing both stereotypical and non-stereotypical approaches. These outputs will then be used in workshops with young people to foster critical thinking and discussion around gender representation in media.

The project also includes the development of educational resources, such as an e-book and a methodological guide, as well as dissemination events and a final international conference. Over 24 months, the partnership will build a European network committed to more inclusive and gender-sensitive media practices.

If you are interested and your profiles matches, please write to us.