BrandYouUp!

BrandYouUp! is a young mobility project involving young people from different European countries and promoted by Foundation Bruto e Poerio Carpigiani. It was born from the desire to follow several initiatives, during 2016, where young people and
youth workers were protagonists: the "Giù di Festival 3.0", a project funded by Erasmus Programme "Glocal Youth Participation and
Development", work-related learning school project, Social Digital Mentors European Project and a participatory planning meeting
on November 2016 with young people from partner organizations of Croatia, Greece, Portugal and Romania on personal and place
branding. Those activities revealed some difficulties for youngster to orient themselves in the job market in general and how web
and social media are used incorrectly, since they declared do not have access to effective training tools that focus on this digital
instrument and how these are strategy to enhance their working image and their potential.
At the same time, the participants expressed a strong personal motivation to become active agents rather than passive in building
its project of working life, present and future, improving its image and digital reputation, once the meeting between demand and
supply of labor market through the use of social media and the will to get involved.
Actually, we believe that young people have a potential in terms of talent and creativity and that they can make an important
contribution to local economic development, both from a local and an european perspective. Therefore, we believe it's necessary to
invest in upgrading their skills, encourage their creativity and entrepreneurship spirit and stimulate the building of synergic
networks among young Europeans.
The project aims to enhance the attitude of young people in front of the opportunities and challenges of labor market and self employment,
starting from virtual world to get to real world.
The activities we are going to carry out will focus on non-formal learning approaches: from one side, the opportunity to interact with
valid local experiences and learning from their best practice and ICT competences; from the other, using the TDO and GOPP
techiques, to share, reflect and analyze common problems with the aim to find positive contributions and shared solutions.