Dias Media Group

Dias Media Group was founded in 1976 and it is the largest media group in Cyprus, entertaining and informing on a daily basis its hundreds of thousands of viewers, readers, listeners, and internet users via electronic and printed media.

At the same time, Dias established a commercial partnership agreement with the licensed company Sigma Radio TV Public Ltd and founded Sigmalive Ltd, the first and biggest online portal in Cyprus (http://www.sigmalive.com/).
Dias Media Group’s mission is to connect brands and people through meaningful partnerships and drive business success. Some of the most predominant brands of Dias are:
-Simerini:

Simerini is a weekly national newspaper, with more than forty years of active registry and effect. Simerini maintains its momentum with its main axes being validity, reliability, and trust, safeguarding the public interest and respect for the reader. Simerini counts more than 100,000 readers weekly. The team of Simerini works towards the constant improvement of the newspaper’s content and layout in order to strengthen its product value along with its digital website (http://www.sigmalive.com/simerini).

-Online portal: Sigmalive (http://www.sigmalive.com/en/)

Sigmalive is the largest and most comprehensive portal of Cyprus accessed both in Greek and English languages, addressing Cypriots all over the world and internationals that have an interest in Cyprus, the Middle East, and Eastern Mediterranean. It has the most updated online news portal which is enriched with the material in foreign and internationally recognized operational standards. Staffed by a reputable and keen editorial staff, Sigmalive ensures the continuous flow of news and information to internet users, with constant updating and renewal, 24 hours a day, seven days a week. Sigmalive.com came to meet the needs of the public with a highly functional and impressive user platform covering a huge range of categories including daily news, sports developments, the news about the economy and the business world, lifestyle and entertainment. Sigmalive has an average of 25.357.804 page views on a monthly basis.

Digital Brands:

-CITY Free Press: (https://city.sigmalive.com/ ) With a fresh and sharp theme, authentic competitions, and adaptations to the online world, it has achieved high visibility and constant increase readability among young people in Cyprus. City has an average of 1.200.000 page views monthly.
-I love Style: (https://www.ilovestyle.com/ ) Lifestyle website, focusing on fashion and entertainment.
-Sigmalive Cooking: (http://cooking.sigmalive.com/) A website that focuses on recipes and cooking.
-Sigmalive magazine (http://mag.sigmalive.com/) is An online portal which focuses on entertainment and viral news.

-Radios: Radio Proto (https://www.radioproto.com/ )
Radio Proto is the first private station aired in Cyprus (1990) although initially focused on more news and journalistic content it has now developed in including more music and entertainment content as well.

-Magazines: Madame Figaro, Economy Today

-Madame Figaro (published periodically, appx. 4 issues/year): Part of Madame Figaro International, ranks first amongst other fashion-themed magazines. Online portal: https://www.madamefigaro.cy/

-Economy Today (published monthly): Covers the business and economic sector, supported by the Economy Today website. (https://economytoday.sigmalive.com/)

-Television: Sigma TV

Sigma TV Radio Public Ltd was established in April 1995 and it ranks among the top viewership channels in Cyprus. Sigma TV broadcasts nationally and has managed to develop a particular infrastructure for Cypriot productions, TV shows, and series, along with the news broadcast. With a continuous flow of information on domestic and international developments, the Sigma TV newscast along with the informative productions of the station guarantees the most reliable and objective look into the world of news. Sigma TV is highly embedded in Cypriot viewers’ social life and the community’s current sensitivities. Currently, Sigma TV has established collaborations with national and global organizations. Through its policy of corporate social responsibility, Sigma TV supports various charity organizations and NGOs. The company actively contributes to the projection of the top sporting events, and entertainment programs, as well as to the promotion of best foreign series and films. It currently reaches around 20% of a National audience on a daily basis.

Dias Media Group uses the latest technology for the production and supply of its services and products. Following high standards of creation and setting new standards of quality, the Group manages not only to effectively assess consumer preferences but also to meet consumer needs with absolute success.

The EU projects department:
A well-established department operating in the heart of DIAS striving for innovation, excellence, and trust. The department was founded more than 10 years ago and successfully implemented more than 25 projects, being Project Managers, Dissemination Partners, Communication Experts, and Content Providers. The Group has been involved in several projects under the programmes Erasmus+, Horizon 2020, FP6, FP7, Life+, Leonardο DaVinci, and has implemented projects under funds available from international organizations such as USAID/UNDP, European Parliament, etc with excellent results.

The European projects departments of Dias have worked on various projects in need of communication campaigns, some focusing on migration, integration of Third-country nationals in Cyprus, culture, environment, entrepreneurship, competitiveness, technological development, and ICT. Additionally, the department implemented many awareness campaigns to promote specific EU policies (e.g. the CAP), social phenomena such as the reduction of food waste, and campaigns to prevent domestic violence, drugs, etc. It was also involved in multidisciplinary projects of regional, local and cross-border cooperation, reconciliation and peacebuilding.

Dias Media Group has experience in creating platforms and online tools in the context of many EU-funded projects around various subjects. By using all their media mediums the department is able to have a maximum outreach on a National but also European/International level. Being also active in the sector of training, it participates in EU-funded projects aiming to create educational material and offering training opportunities to the general public or specific target groups.