OFF SCRIPT “ THROUGH AN EGYPTIAN LENS “ 20-24 November 2026 | Cairo, Egypt

The training explores how digital media, photography, visual storytelling, and social media can be used as practical tools in youth work. Participants will learn how to transform ideas, youth activities, experiences, and social topics into engaging digital stories that can reach and inspire young people.

Digital media has become one of the most powerful tools for communication, advocacy, education, and community engagement. Social media platforms allow individuals and organizations to reach diverse audiences, communicate complex ideas in accessible ways, and create campaigns that can influence attitudes and encourage meaningful action. However, effective digital communication requires more than simply posting content. It involves understanding audiences, developing clear messages, creating visually engaging content, using appropriate digital tools, and strategically planning campaigns.

With the rapid growth of social media and digital communication, there is an increasing need to equip young people and future healthcare professionals with practical skills that enable them to communicate effectively in an increasingly digital environment. Despite the widespread use of platforms such as Instagram, TikTok, and other digital media, many young people have limited access to structured training in content creation, visual communication, photography, graphic design, storytelling, and digital campaign development. This creates a gap between consuming digital content and being able to intentionally create impactful and meaningful content.

Goals & Objectives

Equip participants with the basic knowledge and skills needed to plan and create effective social media content

Develop participants’ practical skills in creating visually engaging digital content using accessible digital tools.

Foster creativity, peer learning, and intercultural exchange among participants, enabling them to confidently apply their digital skills.

Enable participants to integrate the digital communication and creative skills acquired during the workshop into the development and presentation of a complete, audience-focused digital campaign