International training course for Local Youth Councils on OUTREACH, PROMOTION & MENTORING

This training is part of the “Engage, Connect and Empower Local Youth Councils in Europe” (ECE-LYCE) project. It addresses the mismatch identified between current LYC outreach efforts and their broader local demographics. Recognising that a significant majority of councils struggle with public relations and require advanced skills in digital branding and storytelling, this course instructs participants on how to move past dry, bureaucratic announcements toward dynamic, narrative-driven digital communication. The curriculum focuses on inclusive outreach strategies to break the inner "activism bubble" and intentionally engage historically underrepresented, marginalised, or non-active youth populations. To ensure these diversification efforts result in long-term retention rather than immediate dropout, the training combines external promotion with internal support systems. Participants will learn about structured onboarding protocols, peer-to-peer "buddy systems," and membership rotation models to stop the fragile practice of informal knowledge loss when senior members leave the LYC. With these integrated communication and mentoring frameworks LYCs will be equipped to broaden their visibility to the wider population and build sustainable channels for diverse civic participation. 

The methodology is based on non-formal education principles, combining peer learning, group work, simulations, case studies, reflection activities, and exchange of practices among participants from different local realities.