Green Up Development

Are you passionate about protecting the environment and creating positive change in your community? Are you eager to learn and ready to take action? Would you like to learn new skills related to Digital Marketing?

We invite you to participate in our new sustainability project! Through a series of engaging training courses, we aim to empower young leaders like you to become advocates for environmental initiatives in your local communities, and multiply the knowledge with your peers.

We are looking for three participants to participate in our fourth TC on Digital Marketing, which will be held in North Macedonia, Bitola, between October 4 and 14, 2024 (including the travel days).

Training Course Overview

This course is designed to equip participants with essential digital marketing skills, focussing on key applications and services such as Instagram, TikTok, Facebook, and Google Analytics. Through Non-Formal Learning (NFL) methods, participants will engage in a variety of of learning formats, including group discussions, practical tasks, and individual assignments. The course emphasises hands-on experience, with participants working on real-world projects, upgrading their social media profiles, and developing marketing strategies. In In addition to the technical training, the course will also include team-building activities. discussions on important social issues, and visits to co-working spaces or ICT companies.

Objectives

• Skill Development: Equip participants with practical skills in digital marketing, focussing on popular platforms like Instagram, TikTok, Facebook, and Google Analytics.
• Strategic Thinking: Develop participants; ability to create and implement effective digital marketing strategies tailored to specific tasks and goals.
• Collaborative Learning: Foster teamwork and collaborative problem-solving through group projects, discussions, and peer-to-peer learning.
• Social Awareness: Encourage participants to engage with broader societal issues such as environmental sustainability, discrimination, and EU values through discussions and role-plays.
• Personal Growth: Support participants in enhancing their digital presence by working on their social media profiles, gaining confidence in using digital marketing tools, and achieving personal learning goals.
• Certification: Assist participants in creating their Youthpasses and Europasses, documenting the skills and competencies gained during the course.

What You Will Gain

• Hands-On Experience: Gain practical experience in using leading digital marketing platforms, with opportunities to work on real-world projects and enhance your digital presence.
• Strategic Insights: Learn how to develop and execute digital marketing strategies that align with specific objectives, using a mix of creative and analytical approaches.
• Collaborative Skills: Improve your ability to work effectively in teams, contributing to group discussions, projects, and peer learning activities.
• Social Awareness: Increase your understanding of key social issues and how digital marketing can play a role in promoting positive change.
• Professional Certification: Earn a Youthpass and Europass that document the skills and knowledge you gained, enhancing your employability and career prospects.

How to Get Involved

If you're ready to participate in the TC, simply complete our online application form. Be sure to convince us about your interests, experiences, and why you're motivated to join our project. To ensure the transparency of the process, the selection team will be formed of the project team members and young volunteers, who follow a previously devised set of criteria and invite the most successful applicants for the second round of interviews. Upon this stage, the selection team will decide and inform the three most successful candidates while reserving a waiting list. So, keep track of your inboxes!

Important information 

Participants are expected to participate fully in the TC and other programme-related activities, such as another national TC on project proposal writing. They will also be tasked with delivering a series of multiplication activities in their local communities, during which they will include other members of their community (neighbors young or old, friends, relatives.) as well as other interested parties. For these activities, each participant, having taken on the role of a “multiplier,” will receive a small but sufficient grant based on the proposal they submit to help with their activity's logistical and administrative costs.

Each candidate will sign the Scholarship Agreement upon selection to ensure full participation and respect for mutual commitments and obligations. This is due to the time, effort, and budget put into ensuring everyone has an equal opportunity to learn, but it comes with some reasonable mandatory steps each participant needs to take.

Moreover, each TC's programme will be held in English. You are not required to provide proof of language proficiency or be an advanced English speaker, but basic communication skills are a must. This won’t be used in any way in evaluating your application but be honest and refrain from using AI-generated responses!