DiGi PR 4 NGOs

With this training course we aim to equip youth workers with the rights knowledge, skills and competence set in Digital PR and marketing in order to:

-Be able to use more efficiently social networks, reaching the target group, maintaining community; -Promote in a more impactful way the activities of the organizations

• Provide effective digital tools and methods for promotion and dissemination of result
• Create space for exchange of digital tools, knowledge and network
• To Acquire tools for building campaigns and strategies for different social networks
• Introduce the participants to various youth friendly channels, other than the standard ones like Facebook and Instagram
• Involvement in the society of youngsters, students, volunteers, educational staff, members of civil society and youth workers
• To get competent to establish personal connection with the media
• To Create a press release and digital distribution
• To acquire competences how to speak and present your idea during TV & Radio interviews
• Develop knowledge how to use Podcasts as a powerful digital PR Tool
• Develop knowledge and skills how to use Mailchimp as a powerful digital PR Tool

The training is for non-government organization that wants to develop capacity and turn its ideas into successful products and services. The project will benefit the youth workers and their organization in their daily work with young people by creating successful practices and channels for communication with young audiences. We will give them tools to create and execute successful digital PR campaigns, to identify their audience, to use the the right messages that will help them to engage their audience, which is a potential beneficiary of the projects and services that organizations provide. The participants will learn how to use effectively digital tools like Canva and Maichimp to create a powerful campaigns and messages that will go through the social media “pollution” we receive every day and will help them to identify and engage the right audience. They will learn how to target their digital PR campaigns by choosing the right visual assets (both video and pictures), how to communicate and engage the media, how to create podcasts and use Google AdWords in the best possible way.