Communication strategies and social marketing for organizations

OBJECTIVES: Being able to autonomously plan and develop a communication strategy is one of the skills participants will see enhanced in the end of the course. *To enhance awareness of the importance of strategic and directed communication to specifics target groups *To discriminate the diverse of channels and communication techniques *To be able to communicate the plan of activities of the organization in order to recruit participants *To develop a analysis plan and set the communication objectives of the organization *To know how to make a communication to the target group, partners and the media *To establish a plan to increase the notoriety and visibility of the organization *To develop a plan for effective communication of the organization METHODOLOGY: The educational approach of this training is deeply committed to non-formal education, as well as the values that these methodologies are based. The training process will start with an assessment of the actual needs of Organizations. Throughout the process we will seek to complement the theoretical exposition with practical exercises, group dynamics and group work, allowing the co-building strategies for the creation of a Communication Plan. Most sessions will be interactive and with a practical focus, allowing that the participants learn by doing – experiential learning. More info at: http://bit.ly/1edDZSH DO YOUR PRE-REGISTRATION HERE: http://bit.ly/1aYQdPp