B.O.M.B. Building Organisation’s Media Brand

Background Story

For all of us, who are part of not-for profit and social initiatives, it is always tricky to spread our message compared to for profit initiatives. We are aware or we should become aware that branding and namely the video presence of our initiative is the second element we have to build (after our website). Nowadays, technology allows us to create video productions without expensive equipment. Smartphones, laptops and other low cost gadgets can offer high quality video productions.

Abroadship.org is inviting you to B.O.M.B. – Building your Organisation’s Media Brand project. It is a 2-phase project where you will have the chance to learn how to build a social promotional video of your organization and/or initiative with low cost equipment as well as to learn and experiment with 34 more people, how to use video by creating yourselves a video for a London based non-profit initiative.

#1 TRAINING COURSE // 6 – 15 November, London, UK

- Get acquainted with media literacy Receive practical skills in filmmaking in all stages (pre-production, production post production)

- Explore ways to promote and disseminate videos online Adapt Media Literacy to own methods working with your target groups Create a promotional video for a London based not-for-profit initiative Create your action plans for the Local Action Phase.

#2 LOCAL ACTION PHASE // Nov – Dec 2018 and Jan 2019

- Each partner country gained knowledge and tools by creating a promotional video for your organisation, practicing and improving organisation’s video creation skills

- Disseminate the knowledge acting as multiplier and share the skills acquired during the Training Course by delivering media literacy workshop for youth in your organisation

WHO SHOULD ATTEND?

- Youth worker and/or staff member of non profit initiatives, interested on how to incorporate new technologies and namely video production in your work

- Eager to learn or develop further your skills in video making Commited to create 2 social promotional videos (one in London and one in your local environment)

- Ready to participate in an intercultural environment and eager to challenge yourself in working on an high speed training course full of practical assignments

- Resident of UK, Greece, Italy, Lithuania, Bulgaria, Spain, Latvia, Poland, Romania, Czech Rep.

- Able to work and communicate in English 18+ years old

PROGRAMME

The programme of the training course (phase 1) is divided in 3 major blocks:

• Getting acquainted to media literacy
• Making a concrete plan for phase 2 – Local Action Phase
• Practicing video skills by filming social initiatives in London

Progamme elements

• The working hours and the program varies according to the needs of the program. Expect to work 12 to 14 hours (including breaks and assignments).
• There are morning, afternoon and evening sessions planned. Mornings are mostly focused in video creation assignments and reflection, afternoon and evening sessions for input and practice.
• There is no need for expensive media equipment, you will be working with your own media equipment resources, learning how to create video productions with the same material that you will be working with back in your local reality.
• Please note that the programme does not include touristic trips and free days therefore in case you are interested in such possibilities we invite you to plan them for yourselves by arranging (on your own costs) some days before or after the training.

Delivery Methods:

- This training program is based on an Experiential Learning approach, you will learn by doing and by reflecting upon what you did. Expect a fully dynamic program containing several methods and work-formats added one on each others as lego bricks building the content of the training.

- Short input & Practice: You will get short theoretical input and you will directly asked to implement them Assignments & Feedback: Expect to find yourself in many different multinational teams working together on a media assignment within set time frame.

- Video productions: During the second block of the training you will work with an international group in the production of a social promotional video of a non-profit initiative

REFLECTION & SELF-ASSESSMENT:

There are dedicated parts of the programme, where you can stop and look at your own learning path. This will happen in a small group context, in a plenary but also individually. in B.O.M.B. your individual learning journey will be Self-Directed by you, guided by the facilitators and supported by the group. B.O.M.B.

WHEN TO GET THERE?

Arrival Day: 6 November, any time

Programme: 7-14 November, in total 8 full days

Departure Day: 15 November, morning

Allowed to stay in London days: you are allowed to come max 4 days before the TC or leave after max 4 days after the TC, but the total amount of the days that are not part of the programme is max 4 days. During these extra days, you have to find and cover your own accommodation and other expenses. If you decide to stay more than 4 days longer than the official programme, you will have to cover the traveling expenses yourself.