Aesthetics of Youth Work: Content creation & management

Do you recall posters that say nothing? Posts that no-one reads? Hideous attempts to sound like youth in call for actions? Youth-magazines edited by adults? Well… we all make mistakes.

One of the standards of youth work is to be attractive for young people. Despite of different trends in youth aesthetics and different tastes, there are universal norms to apply. Let’s get them work for us! Content creation and management training refers to all phases of conveying messages to youth, from generating ideas, till making the content accessible to all.

The objectives for this Training Course are:

• to provide participants with practical skills in content creation, marketing and communication in the extent that is essential in youth work organization,
• to enable participants to develop own strategies for communication with their target groups in their organizations,
• to equip participants with tools and skills to develop contents: visuals, audio, video, articles and releases coherent with their strategy and attractive for young people,
• to develop methods to increase accessibility and reachout of participating organizations towards their target groups.

Expected tangible results:

• Drafts of the strategic plans for the participating organizations in the field of communication,
• A visual guide with practical tips for content developers in the field of youth,
• Contents prepared and tested by participants published as a database of good examples,

Other materials participants will find useful to prepare for their dissemination plans.
We invite 24 participants, age 18+:

• youth information officers,
• content managers in youth work organizations,
• youth workers, leaders who take care of youth media,
• developers of youth projects that need to promote them and disseminate results - those skills are universal and transversal!

The participants have to collaborate with an organization (NGO, municipality, other public/private body) working with youth, registered in one of the Program countries of Erasmus+ and having a verified ECAS account.
Participants will be asked to present their organization's OID number.