What can we do about It - Developping Tactics/Strategy – Strategic planning and Campaigning

Description of the tool

1. What is your goal? – Link them to the activity of the “Perfect image – Utopia” 30’
First the trainer makes an introduction into strategy development, strategic planning and the main campaigning tools (also provided in a handout at the beginning of the session).
They should build smaller groups of 4-5 persons also according to the similarities of their inclusion groups.
2. How do you get there? 40’
In the small groups they need to make a strategy on how they want to reach their goals.
- identify their aim and objectives
- make a SWOT analysis of their current state of affairs/situation in society (what are the main problems and what are their strong points)
- developing an outline of a campaign (aim, target group, message, activities and materials, partners, budget, media coverage, measuring effects + outreach)
3. Presentation of the strategies/campaigns: 20’
Each group prepares a gallery presentation and makes a short 2-3 minute summary for the rest of the groups. Questions follow at the end.

Expected outcome: The participants will get an overview of strategic planning and campaigning development, the elements necessary to think of while designing longer period projects with a specific goal. This is meant to be the first introductory activity into a wider competence building training of the different elements of campaign activities. Therefore the method stays due to time restrains informative, giving an overview and does not go into more detailed activity planning.