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Presentation

Start on Sustainability - Starter Kit Module 10 - Pitfalls in Sustainable Businesses

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An honest look at the common obstacles small businesses face when adopting sustainability—and practical ways to overcome them.

Aims of the tool

To help businesses:
a) Identify challenges such as costs, resistance, and greenwashing;
b) Access grants and support for sustainability efforts;
c) Build a culture and strategy that ensures long-term success.

Description of the tool

Small businesses often face challenges when adopting sustainability, from financial limitations to balancing environmental, social, and economic priorities. Greenwashing poses another risk, making transparency essential for maintaining credibility. Fortunately, micro-SMEs can access EU grants, loans, and incentives that ease the transition.

This unit shows how building a sustainability-focused culture, engaging employees, and setting measurable goals can help businesses thrive. By taking a strategic, balanced approach, companies turn sustainability into an advantage rather than a burden — strengthening their brand, attracting customers, and improving long-term resilience.

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Disclaimer

SALTO cannot be held responsible for the inappropriate use of these training tools. Always adapt training tools to your aims, context, target group and to your own skills! These tools have been used in a variety of formats and situations. Please notify SALTO should you know about the origin of or copyright on this tool.

Tool overview

Start on Sustainability - Starter Kit Module 10 - Pitfalls in Sustainable Businesses

http://toolbox.salto-youth.net/5298

This tool is for

This course is designed for micro and small business owners, entrepreneurs, and youth workers supporting local enterprises. It is ideal for those seeking practical, accessible ways to adopt sustainability, improve efficiency, and strengthen long-term business resilience.

and addresses

Environment

It is recommended for use in:

Capacity Building

Materials needed:

Pitfalls in Sustainable Businesses PDF

Behind the tool

The tool was created by

Erasmus+KA220-VET - Cooperation partnerships in vocational education and training

in the context of

Erasmus+KA220-VET - Cooperation partnerships in vocational education and training

The tool was published to the Toolbox by

GV Vadivan (on 5 December 2025)

and last modified

1 December 2025

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